After scouring the internet for good uses of YouTube videos to promote Canadian theatrical productions, one thing became crystal clear: Indie companies have this scene locked down! No venued or commercial companies we found really had anything worth posting in this format.
Give it time. The mainstream takes time to co-opt new forms, but they invariably get around to it. It has likely not sunk in that people who watch YouTube promo clips are the NEW audience for theatre and they are still milking the OLD one.
Here are some fine examples of the use of YouTube videos to promote indie productions:
Dedicated To The Revolutions
What do you think? Is this the new cost effective way to promote a show, or just a fun hobby for artists with too much time on their hands? Do these clips make you want to see these shows, or are they just entertainment unto themselves?